Growing Live stream Worship Followers with SEO

Want your Livestream technology investment to do more? try SEO?

During the pandemic, live stream video has become the platform of choice for pastor influencers. Worshippers are bombarded with messages on a daily basis.  The videos grant instant access to expert knowledge by having real-time engagement with worshipers.  Live stream video has become a powerful tool to drive traffic to the church website and grow the flock.

Today, our collective attention spans are continuing to be on the decline.  We rarely spend time reading lengthy articles on the web and tend to consume news, learn,  primarily from video and sound bites instead. People are looking for more personalized solutions and searching for a personal connection through a person’s voice and face.  It allows people the full experience of your worship service before visiting your church.  Search engines like Google can better rank its content and increase visitors to your website organically when these tips are employed regularly.

Four SEO Tips for Live Stream Worship

1. If you’re planning to live stream a video/ worship service for a specific date or time, you should include keywords in the title and description of the online calendar or event page of the church website.
2. If you’re having an impromptu live stream event, tag your video with relatable keywords for replay after recording. You should include keywords in your title and description of the newly created archive.
3. If you’re using YouTube Live, consider uploading a transcript for your archived video in addition to adding links to relevant resources mentioned during your live stream.
4. If you’re going to use any of the live stream apps, you should also make sure the church profile has the keywords that attract new viewers who would be part of your target audience.